蒙牛企业文化（Mengniu enterprise culture）.docVIP

蒙牛企业文化（Mengniu enterprise culture） 1, what is strategy? How does strategy effectively integrate resources around goals?. Strategy is a series of integrated actions aimed at establishing lasting competitive advantage. Strategy is doing the right thing first, and tactics are just doing the right thing Corporate culture is the value and methodology of serving strategic goals. 2, the significance of building corporate culture Material resources will eventually dry up, only spiritual strength endless. The construction of enterprise culture is to realize the mission of Mengniu, and to unify Mengnius thoughts, ideas, attitudes, behaviors and values. 3, the purpose of building enterprise culture Create an innovative atmosphere to attract peoples minds, stimulate team potential and build a century old foundation. 4, the basic functions of enterprise culture Can make the staff together, to guide people to the purpose of identification with company, and to pursue their own life with the companys goals; training employees understand the companys policy; adjustment between individual and individual, individual and group, between the individual and the company mutual benefit relationship. 5, the ten functions of enterprise culture Guiding function Educational function Coagulation function Incentive function Restraint function The radiation function The improvement of interpersonal function The standard corporate image function To promote the effective management function The improved economic performance function 6, what is values? Values: refers to the evaluation of a person on the right and wrong, good or bad things around the objective standards of good and evil. People have their own evaluation criteria for all kinds of things, such as money, status, friendship, honor and disgrace, happiness, honesty, self-respect and so on. In their minds, they have good or bad, light and heavy, primary and secondary points. The arrangement of this kind of weight and priority constitutes the