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媒体广告行销中的自我广告和行销(Self advertising and marketing in media advertising)
媒体广告行销中的自我广告和行销(Self advertising and marketing in media advertising)
(according to some of Peng Xiaodongs courses
We are doing sales, marketing, marketing is their own or products? We do advertising, advertising or their products, I often tell us whether in sales or advertising, is certainly the first to put their own marketing out, put their own ads out; how effective, efficient, scientific and reasonable, their advertising and marketing? I have done training in many places, and many people have asked me, what is the most critical thing in Mr. Pengs marketing? I just started advertising. What should I pay attention to in media sales? I tell them definitely how to advertise and sell yourself: marketing yourself is more important than marketing products; selling your own products and selling them for sure. How about marketing and advertising yourself?
Peng practical faction advertising media sales theory one;
4 minutes advertising media sales concept:
4 minutes to determine the success or failure: why is 4 minutes, not 4 seconds; I have many years of advertising media marketing, I think we need to give customers the formation time of the first impression and first impression: 0. seconds is enough, can form a first impression; but this is the first impression of the rough fuzzy. A clear, complete first impression is most likely to take about 4 minutes, so when we meet with the customer, the first 4 minutes have already been decided! This is Pengs famous 4 minute advertising media sales concept:
Peng practical faction advertising media sales theory two;
External discipline can make up for inner unprofessional ideas,
Peng teacher had said: we meet with customers in the first time, is to form a first impression we spoke of before 4 minutes of advertising media marketing concept in what is most important, not your professional within 4 minutes, that is to say your brain your wisdom and your expertise in 4 minutes you cant show yourself, clear and complete, so at this time
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