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开服装店货品管理秘籍第四节(Open clothing store product management cheats section fourth)
开服装店货品管理秘籍第四节(Open clothing store product management cheats section fourth)
The third section, how to balance zero inventory and high performance?
case
There is a dealer in Jiangxi who represents a well-known brand of childrens wear. He just started
A shop, very hard every day, go to the store, the performance is pretty good, every single pin
The average sale amount is seven thousand or eight thousand yuan. He ordered decisively, dare to start, goods relatively abundant. Two thousand and four
Began to develop in 2007, joined by 2005, has more than 20 franchise stores, the current momentum of development is good,
But the stock pressure is great, by 2006, the stock backlog reaches about two million yuan. He began to buy goods
The amount was compressed, and later the strategy was adjusted to shorten the front lines. By the beginning of 2006,
Union stores after the integration of eighteen, and then in June 2010 and July through the show merchants,
He now has more than 20 franchisees and has a lot of influence in the region. The biggest question he faces at the moment
The question is: inventory, and do not know how to balance the relationship between inventory and performance.
Analysis
Clothing industry because of the style, style, size, season, trends and other factors, is one
A typical industry prone to overstock. Many apparel franchisees often say:
Inventory is a bane of us, what time can do inventory is good! and now for
For good brands, the rate of return is very low, franchisees have to take great risks, so they
Very conservative in ordering.
I also often see, now many brands of Direct stores, goods range of goods, very
Rich, but in the shop goods are sparse, a look that is not a good omen for business. Yes
A senior retail manager once told me that their company is in the same area of Direct stores and plus
Alliance stores, in the off-season when the performance is almost the same, because passenger flow is small, the performance is not
Many. But in the rush season
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