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开设私人口腔诊所必备的十个必备条件!(Ten essential conditions for opening a private dental clinic!)
开设私人口腔诊所必备的十个必备条件!(Ten essential conditions for opening a private dental clinic!)
Modern oral doctor dream to have their own private clinics, changing the social transformation and thought more and more dentists thought about this question, how can the success of private clinics, private clinics and what is essential? This article gives some advice on this issue.
1, positioning is the beginning of the business to consider
The clinic is positioning, according to their ability to determine the target patient population, establish a unique image of the clinic, the clinic overall design of imagination, spare no effort to spread the image of the clinic, which occupy a unique target in the patient group mind, process and action value status. The focus is on target patients psychological; the way is to design the overall image of the clinic; its essence is based on the target of patients with various features of design of medical behaviors and spread to form a clinic image, deliberately shaped in the target patient population in mind, the unique image of the clinic.
Dental clinic first to find out the service object, you need to know that the patient comes mainly from the a class, do not see other peoples clinic equipment high-grade, luxurious decoration, expensive, outstanding management, put their own clinic to emulate him, and he chose the same level of the patient, think you can others do as well, it is completely mistaken. The clinic should evaluate themselves correctly in what position, the same is the clinic location of taboo.
In the clinic opened at the beginning, many doctors do not know their patients is where, because of peoples traditional ideas are not easy to change, different medical conditions, medical insurance policy changes, and transportation and other factors, will lead to alienation and fracture of doctors and patients before the most. Doctors change the number of patients who can keep in touch with each other for less than 30%. Therefore, once the de
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