华润啤酒-初尝整合滋味（Huarun beer taste the taste of integration）.docVIP

下载本文档

2
0
约2.04万字
约 15页
2017-07-22 发布于河南
举报
版权申诉

华润啤酒-初尝整合滋味（Huarun beer taste the taste of integration）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

华润啤酒-初尝整合滋味（Huarun beer taste the taste of integration）

华润啤酒-初尝整合滋味（Huarun beer taste the taste of integration） Text / reporter He Yifan Capital operation master, acquisition by fortune, for general manager of Huarun beer Wang Qun, there is nothing more than these external evaluation even more to his heart. The indisputable fact is that since the end of 1993 to buy the Shenyang snow into the beer industry, Hongkong listed Huarun group jointly international beer giant SAB of South Africa, through a series of dazzling acquisitions, quickly became the top three beer industry and traditional giants of Tsingtao, Yanjing par. At the end of July this year, Huarun Snow Beer also spend 338 million yuan and 81 million yuan acquisition of Zhejiang and Anhui Wang Yin yan. Seemingly reasonable, baseless, illogical.! The head of the mouth always smiled and thought that there was a misunderstanding about Huarun. Wang Quns argument is twelve years and the total amount of investment is higher than that of Tsingtao Yanjing beer and Huarun or flat, obviously, the capital is not the advantage of Huarun. Another reason for Wang Quns mind is that some of Huaruns top executives share the same view. There is no doubt that the overall growth of Huaruns beer over the past 10 years has largely depended on the acquisition of regional brands, but the situation is quite different now. According to data provided by Huarun in 2005, Huaruns flagship brand Snow Beer production and sales reached 1 million 580 thousand tons, with a minimum advantage for the first time beyond Yanjing Beer and Tsingtao Brewery two brands, which last years production and sales were 1 million 330 thousand tons and 1 million 400 thousand tons. The first half of 2006, Huarun beer production and sales growth of 30% over the same period last year, far higher than the 12% and 15% Yanjing beer. Tsingtao and Yanjing of this response, but outside analysts that even squeeze in water, and Tsingtao, Yanjing Beer Huarun after years of fierce battle, likely beyond the first true. Because t