借助 SNS 打动人心管理（Inspiring management with SNS）.docVIP

下载本文档

1
0
约7.56千字
约 6页
2017-07-22 发布于河南
举报
版权申诉

借助 SNS 打动人心管理（Inspiring management with SNS）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

借助 SNS 打动人心管理（Inspiring management with SNS）

借助 SNS 打动人心管理（Inspiring management with SNS） RMHC has been using social media power to successfully carry out the day of change campaign, and its day-to-day management of social media Management can also provide reference for many enterprises. The emergence of social media has provided new outlets for organisations, not just businesses, but also charitable organizations like the RMHC (RonaldMcDonaldHouseCharities). RMHC operation of the project including the Ronald McDonald House, mobile nursing center, the Ronald McDonald House is responsible for the medical treatment to provide services to the children, because many children have to go far from home to the hospital, the Ronald McDonald House in the hospital near to provide free or cheap accommodation for parents and children, there are almost more than 300 of the world Ronald McDonald house. A RMHC is the biggest fundraising channel, the donation box around McDonalds stores, while the network promoted the development of the new fund-raising channels, on the other hand, RMHC provides more publicity and support. In 2010, RMHC through the power of social media has successfully held the day of change campaign, urging people to donate change funding difficulties at home, the daily management of social media can provide a reference for many enterprises. The day of change August 2010 ~ September, R M H C in order to encourage people to donate money as money, launched a campaign to change, the main position for social media, at the same time with the other traditional methods such as direct mail, email etc.. The marketing team first launched the one day Facebook campaign on Facebook, encouraging people to enter the active home page and sign up for it. All participate in the activities of the user, is committed to the day of the event to a McDonalds store donated each change, as long as the user in their personal, dynamic will show to friends, finally formed a viral spread effect, a total of 5500 registered users to partic