接触点管理（Contact point management）.docVIP

接触点管理（Contact point management） How do you manage contact points? Contact point management and contact management, is refers to the enterprise to decide in what time, what place (When) (Where) (How), how to contact, including what contact points, the way to contact with customers or potential customers, and achieve the expected communication objectives, as well as around the customer contact process and result processing into contact the management work. The core of customer contact management is how to provide the right products and services to the right customers in the right way at the right point of contact. Now the market, because of the overload of information and media, the information that enterprises want to convey will be more or less cut. And the most important thing is to decide how, when, and how to contact consumers, and how to contact consumers. Excellent enterprises are always trying their best to reach customers to the greatest extent. Different stages of development, different periods, different work areas and different contact conditions have different communication goals. The core of the effective contact between enterprises and customers is to maximize customer satisfaction, maximize marketing, and achieve brand loyalty. However, the contact process must be under scientific, systematic management, will have good results. The importance of customer contact management and its application in the enterprise should begin at the top of the enterprise. Please pay attention to the following points: First of all, contact management is the management, good is not good on the implementation, will become will follow suit management problems. Because of the attention of the top management, it is one of the guarantee factors to promote the establishment of good customer relationship through customer contact point. The leaders of the enterprise should have the knowledge of the survival and development of the enterprise only if they always focus on the customer