从Goldrooster,透视运动品牌的差异化突围（From the perspective of Goldrooster, the differentiation of sports brands）.docVIP

从Goldrooster,透视运动品牌的差异化突围（From the perspective of Goldrooster, the differentiation of sports brands） Brand competition is not in order of arrival, who mastered the docking point cater to consumers of the material needs and spiritual needs, who had the opportunity. Sports brand too. The promotion of shaping the sports brand has three methods: one respected the spirit of the movement, such as everything is possible; another kind of professional products to the pursuit of the core, such as the movement of science and technology; the third is with the entertainment elements such as grafting, de Erhui +Jay. Of course, there are also several kinds of mutual penetration. But with the development of economy, the way to solve the brand of professional course, no problem, but some consumers put forward higher requirements is the product and fashion, cutting-edge, popular four in one high degree of integration. Like the country of romance, it builds its own fashion kingdom with its original cartoon vector. Like EXR, it forms a product system with racing elements. Goldrooster from France, with the movement of fashion products, coupled with consistently praised the spirit of the middle class, in the industry blooming splendor. - product breakthrough: the adjustment of product structure, dislocation competition Goldrooster did not take long to introduce China, only two or three years. In the beginning, Goldrooster has carried on the product configuration according to the traditional sports goods, namely: takes the footwear product as the leading role, drives the clothing, the fitting sale. But compared with similar products, the comparability is too small. Opponents overwhelming advertising bombing, pressing the terminal resources to seize, so that Goldrooster feel no small pressure. After repeated deduction and verification, the Goldrooster marketing center in mainland China made a major decision: to adjust the product mix and implement the dislocation competition. The core of d