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休闲食品企业发展的四重选择(Four choices of the development of snack food enterprises)
休闲食品企业发展的四重选择(Four choices of the development of snack food enterprises)
With the development of snack food, the industry scale is more and more big. In 2009, Chinas leisure food market capacity has reached more than 40 billion yuan, in recent years, Chinas snack food industry growth rate higher than the average growth rate of the food industry around 20%, registered leisure food enterprises amounted to more than 10. The development of the industry is in full swing, but it is also faced with a variety of choices, with various paths.
First, the choice of category development
1, category attributes: fashion VS tradition
Leisure food category attributes is leisure, taste and enjoyment, and it can be subdivided into fashion class and traditional class and so on.
Fashion category, such as potato chips, apples, biscuits and so on, the main customers of its products are young fashion crowd, the products core selling point is mainly happiness, fashion, etc., on behalf of products such as joy potato chips and so on.
The traditional class, such as peanuts, candied fruit, taste, nutrition, more demands of product technology, occupies an important position in the whole area of leisure food, share is higher, such as sales of the super Amin walnut, bulk food etc..
2, category area: Volkswagen VS place
Category development areas are different, some have been nationwide, some confined to regional sales, there are a large number of food is not commercialized, packaged, and industrialization has not yet stepped forward.
Popular food, such as pie, biscuits, the category is already quite mature, already popular consumer products, the key category is the development of the distribution channel, product innovation, scale distribution and promote the rapid growth of enterprises; local food, or by taste limit, or limit the product process, or for the consumption of cognitive limitations, or to promote the industrialization, product sales - Global Brand Network - regional, cognitive minorit
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