休闲食品网络营销策划方案（Online marketing plan of snack food）.docVIP

休闲食品网络营销策划方案（Online marketing plan of snack food） Online marketing plan of snack food First, the purpose and task of marketing planning: This plan is a network marketing plan, the purpose is to make leisure food on the network successfully launched the market, gain more market in the leisure food network market share to a superb collection of beautiful things, to win the favor of consumers, greater business interests, get the majority of the network of consumer groups recognized in the network. Two, product overview: The main selling point of snack food is its unique delicacy, or something that gives consumers good leisure enjoyment instead of nutritional supplements. There are mainly three kinds of leisure food consumption characteristics: flavor, nutrition, enjoyment, specialty, covering all consumer group: children, adolescents, adults enjoy snacks and the elderly leisure interest. As a big and fast expanding market, Chinas snack food market has the following characteristics, and it is also the mainstream direction of snack food: (a) more and more close to peoples eating habits and psychological, to taste 1., with soup, easy to chew, conducive to the lower pharynx and digestion, such as potato chips and mineral water bundled sales; 2., to meet the desire for novelty and change of mind, peoples taste buds must continue to new taste or taste of the stimulus, you can continue to maintain satisfaction; 3. healthy, although consumers on this point is not very clear, but the factors that affect the purchasing decision of consumers is very important, functional food has certain needs, based on different functions has become the premise of market segmentation; (reprinted from million library network, , million library network, more than 1 million secretarial templates, free download) Two) from the purchase and consumption habits and psychological point of view, to be enjoyable, pleasing, meet the innervation of heart. That is, “ food, color, sex, ” 1., convenience, selli