休闲食品的第三条渠道（Third channels of snack food）.docVIP

休闲食品的第三条渠道（Third channels of snack food） Leisure food third channels is forming 2008-02-14 13:12, now Internet cafes like convenience stores, like the clouds in the community in every corner, the consumer groups they are quietly changing. In addition to the basic Internet services, other related consumer demand in the Internet bar is also constantly highlighted, snack food sales as an Internet cafe value-added business, growing rapidly. Biscuits, instant noodles, crispy rice and potato chips which originally only in the super channel sales and circulation of leisure food, began to enter the Internet bar, and distribution channels in the super market space close to saturation when a new sales channel is formed. Chain cafe: Out of the community business opportunities As an emerging product marketing channel and brand communication media, Internet cafes are being valued and sought after by many businessmen. On the one hand, the Internet consumer groups are more mature, has become an important place for people aged 18~35 years of leisure and entertainment. These people have a high degree of consistency, a strong desire to buy and buy power with, is the reality of consumer groups, the most powerful beverage leisure food, at the same time these at the forefront of the information society of consumer groups, also has the influence can not be underestimated on the periphery of the relatives and friends. On the other hand, the Internet has become a very good medium, many companies regard the Internet as a platform to showcase products and brand communication, and even to promote new choices in Internet cafes rather than in supermarkets, hotels. Seize the young people every day aboutpeople in the Internet, television advertising and brand communication than in supermarket promotions like look for a needle in the ocean is much more valuable. A number of star rated Internet cafes have sprung up, making prices no longer a major factor in restricting the sale of high-en