促销如何更有效（How is promotion more effective）.docVIP

促销如何更有效（How is promotion more effective） Excessive competition in the home appliance industry, so that more people are trying to appliance marketing promotion, special offer a take a gift, a promotion, a pick. Last year it was promoted, and this year it was promoted. The company was promoting, and the company was promoting it. A lot of people in the marketing planning and promotion for the wits, scorched by the flames: how to improve the old promotional activities, this year in the end what trick trick, promotion to more effectively? To study the innovation of sales promotion, we should have a systematic understanding of promotion. All marketing materials have different description of the promotion, according to my experience, promotion is a process for communication between products and consumers and promote, this process can be decomposed into the process of consumer promotion from product, process from the consumer to the product knowledge, familiarity, identification and acceptance, the former can be called by the brand product function and price to push sales demands and the content of the communication, which can be called to the needs of the consumers, demand and expectation to pull the demands of communication and promotional content. How to do the promotion, the secret is just 6 words: push, pull, how to make the promotion more effective, it is how to force, how to use all available forces to form a force at a crucial moment. To do this, it is necessary to skillfully use all of these factors in the push and pull process, activate and use the most favorable factors, so that sales can be truly innovative. The following is a description of the various factors involved in the promotion process. Push promotion, push promotion is the product of the appeal to faster speed and intensity of consumer communication. According to some elements of the product, can be divided into brand promotion, functional promotion, price promotion, gift promotion, service sales promo