中小企业如何整合国际资源（How can SMEs integrate international resources）.doc

中小企业如何整合国际资源（How can SMEs integrate international resources） Ha shoe industry case shows that: domestic SMEs in overseas markets also have a lot of opportunities On the commonness and individuality exhibit such large Haier and Panasonic in transnational operation process, transnational common roots in the general pattern of latecomer firms, cultural differences in personality between China and Japan and the international market change. This has certain reference function for the transnational strategy formulation and capacity construction of Chinese enterprises. But for the vast majority of Chinese enterprises, they generally face such problems as smaller scale and strength, less technical content, and fierce competition in the domestic market. How to proceed from reality and try to explore a transnational approach? We might as well take a Chinese shoe manufacturer as an example. Three stages of the growth of Kazakhstan footwear industry Ha Shan shoes predecessor is Wenzhou Hengfeng leather shoes factory, Wang Jianping sole proprietorship was founded in July 1991. At that time, it was only a workshop of leather shoes with more than 10 workers. So far, ha Shan shoe industry has gone through two stages of development: shoes and shoes, is entering the third stage - Research shoes. 1991-1997 years is the stage of making shoes, ha Shans main function is leather shoes manufacturing and processing, orders from all leather shoes traders, they have no sales channels and strength, of course, there is no R D resources and strength. In 1998, the company made two strategic decisions that led the footwear industry to the second stage (1998-2004 years): manufacturing driven by sales; abandoning the domestic market and specializing in the international market. This stage can be divided into two periods. In the early stage, the main function of HA Shan was to sell and manufacture leather shoes, and to produce leather shoes by itself. They mainly exported their products to the inter