体系致胜 成长型企业营销管理的兵将法（System wins, growth enterprises, marketing management soldiers will be law）.docVIP

体系致胜 成长型企业营销管理的兵将法（System wins, growth enterprises, marketing management soldiers will be law） How to rationalize the sales management in the army, will, the three elements, the establishment of sales management system, effectively avoid the entrepreneurial trap and family trap , is the enterprise can successfully grow into an important challenge in stable period. Marketing management can be said to be one of the most difficult jobs for every growth enterprise. Some people even said do not do marketing management punishment by hacking process, although some extreme, but shows the difficulty of marketing management. In the process of consulting business services, especially in the recent presidential sessions, students often hear similar difficulties. The difficulty of these sales management is in the top few: Sales staff is not active. Sales staff work efficiency is low, the focus of the work is not outstanding. Low sales goals and early sales plans are hard to follow. Sales can not be accurately predicted, production, inventory, liquidity can not be effectively planned. Selling costs remain high and there is no standard for expenses. Sales staff alone, lack of teamwork consciousness. Sales depend more on individual super salespeople. In fact, the root causes of these problems are far more complex than appearances. Take the first question, for example, salespeople do not work on their own initiative. On the face of it, it is because sales staff lack initiative and become a monk for a day. But when we analyze from the perspective of sales, but that is another scenario: why the sales staff do not take the initiative to work, often not their own inertia, more is because they do not know where to move (no clear goals), how to move (the lack of necessary guidance and planning). So, who should we put the blame on? If the responsibility to the manager, they must feel more injustice, so many subordinates, one to guide the past, and simply can not do it! Most of the marketin