当前形势下高职院校会展策划与管理专业建设存在的问题及对策（Problems and Countermeasures in the construction of exhibition planning and management specialty in Higher Vocational Colleges under the current situation）.docVIP

当前形势下高职院校会展策划与管理专业建设存在的问题及对策（Problems and Countermeasures in the construction of exhibition planning and management specialty in Higher Vocational Colleges under the current situation） Problems and Countermeasures in the construction of exhibition planning and management specialty in Higher Vocational Colleges Panzhongming [Abstract] the exhibition industry in China has increased at an average annual rate of 20%, and has become a powerful engine to stimulate economic growth. The rapid development of the exhibition industry and exhibition professionals lack the contradiction to a great extent not only restricts the further development of exhibition economy, and has become the bottleneck of exhibition planning and management in Higher Vocational Colleges specialty construction. The proper solution of the three major contradictions, such as teacher level, curriculum and employment, will make the construction of exhibition planning and management in Higher Vocational Colleges turn into a virtuous circle. Exhibition industry, exhibition planning and management, major construction Exhibition industry in China The exhibition is meeting, exhibitions, fairs, festivals and other collective activities, is in a certain geographical space, formed by many people participated in the regular or irregular, or non system system of collective peace activities. MICE industry is the sum of similar enterprises which are interrelated, interacting and interacting by the exhibition economy. They are also an organic part of the modern economic system. Convention and exhibition industry is called the bread of city and the barometer of economy. If you have an international meeting in a city, its like having an airplane throwing money over the city.. The exhibition industry has a strong industry driven effect, not only can bring to the city rent, build fees, advertising fees, transportation fees, direct income, but also create income related to accommodation, catering, shopping, tourism, commun