蓄水期的营销（Marketing of storage period）.docVIP

蓄水期的营销（Marketing of storage period） Discussion on project impounding period (2007-01-02 20:50:44) marketing activities: we reproduced Leituzhishan??? Is the developer of real estate marketing activities according to their own marketing strategy, in full consideration of customer demand and marketing target, through a series of activities to establish a means to realize the image and promote sales. Most of the real estate marketing activities are aimed at the target customers, so they have strong pertinence. In the entire real estate sales process, if the customer has reached a certain amount of accumulation, it has the basis for carrying out activities. ??? project impounding period refers to the project before the opening of a longer period of time the customer accumulation period, the main work of this stage is the accumulation of customer interest, therefore can accumulate to more effective customer, can expand the influence of the project, is a measure of success in this stage determines the factors. ??? usually sense, the role of the marketing activities are mainly embodied in the following aspects: the first is to establish the brand image of the project and through communication activities and activities; two is to gather popularity, promote the transaction; three is through a series of activities, especially to maintain customer relations by increasing the added value of the products and other means to promote word-of-mouth. While in the project storage period of activity marketing, its role is more reflected in the first and third aspects. Here, we analyze Ningbo Luyuan pre event marketing case, should pay attention to several aspects easy to talk about the marketing activities, to share with you. ??? from 2005 11 Greentown road Ningbo Luyuan Ningbo real estate fair since the moon phase, has experienced more than a year of customer storage period, the first half of this year, due to changes in the positioning of the project scheduled for the second half of