西博会万事利服饰丝巾展策划方案(一)（The Expo exhibition plan apparel Wensli scarves (a)）.doc

西博会万事利服饰丝巾展策划方案(一)（The Expo exhibition plan apparel Wensli scarves (a)） I. background Lee as the silk industry well-known brands, has A Well-Known Trademark in China title, but its popularity is limited to the clothing industry. If you want to enter into the apparel industry, consumer goods market, although the brand Wensli can be used as a basic basis, but not enough to affect consumer purchasing decisions. Therefore, priority and long-term career to start wanshili garments, are carefully planned and unremitting cultivation, the influence of the silk industry in wanshili gradually spread to the apparel market, thus forming the apparel market brand Wensli gallop. The influence of Hangzhou West will grow with each passing day, can be an occasion to launch the fashion brand image plane Wensli, which step into the consumer market a substantial pace, so this exhibition starting point must be high, the image display, the silk, silk culture into Wensli image expression so as to establish a clothing boutique, Wensli image. Two, the general concept of exhibitors To occupy the apparel market is Wensli vantage point, so as to realize the mutual reflect the original brand value and its high-end apparel Wensli image. This exhibition is an important opportunity to spread the Wensli dress image must therefore, general concept of detailed planning exhibition, to ensure that the event planning direction. We believe that, according to the strategic direction of the development of the general concept of apparel Wensli, Wensli dress image can be defined as: Wensli clothing is humanistic elements of passion, fusion of fashion classic noble sentiment and simplicity of these three essentials of high-grade brand, it focuses on are flowing noble blood, but not the passion unassuming, noble but not arrogant, not personal injury. Therefore, this exhibition should be to create cultural atmosphere as the main line, fashion and green into the exhibition expression elements to creating brand bou