电子商务时代的零售连企业培训锁企业发展（Retail enterprise training lock enterprise development in the era of e-commerce）.docVIP

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电子商务时代的零售连企业培训锁企业发展（Retail enterprise training lock enterprise development in the era of e-commerce）.doc

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电子商务时代的零售连企业培训锁企业发展（Retail enterprise training lock enterprise development in the era of e-commerce）

电子商务时代的零售连企业培训锁企业发展（Retail enterprise training lock enterprise development in the era of e-commerce） To predict the development trend of the franchise in the new year, at the beginning of China Franchise Association launched the investigation Chinese franchise investment boom in 2011, the survey included 78 domestic franchise headquarters, 24 franchisees and 7 industry experts. The survey found that in 2011, the growth rate of franchise stores will remain at more than 10%, 1/3 enterprises will join, development speed is set at more than 20%. The survey also found that the franchise enterprises to develop overseas markets unprecedented enthusiasm, has 15% of the franchise headquarters in overseas shops, and more than 30% of enterprises plan to recruit overseas franchisees. In the online retail business development, 2/3 franchise companies have established an online sales platform, in which the vast majority of enterprises online sales are below 10% of total sales. With the increasing expansion efforts, some brand shops, shop in shop rent, high transfer fees, terminal operations, personnel training, logistics and distribution, the image of follow up huge investment, bring the talents and capital level pressure will, and limited income and extensive management and can not digest the pressure. The investigation is generally believed that chain enterprises, labor costs and rising rents is the biggest problem this year, and increase new product development efforts, meticulous management of chain stores, expand the online sales channels, is the main means to ensure the sustainable growth of enterprises. Under the channel, fine management of shops is the key China traditional retail chain enterprises are mainly divided into two types: one is as a modern retail chain terminal channels, such as department stores such as intime, Paris spring, rainbow, new world, Carrefour, WAL-MART, 7-11, professional retail terminals such as Gome, Suning; another is to have a large chain term