洗发水促销计划（Shampoo promotion program）.docVIP

洗发水促销计划（Shampoo promotion program） Project background Founded in 1837, Procter Gamble is one of the largest consumer company in the world. The company with impressive performance among _ wealth _ magazines Global 500 companies in the top twenty, its products include food, paper products, detergent, soap, drugs, hair care and skin care products, cosmetics etc.. Procter Gamble has been investing in China for more than 10 years since 1988 when Procter Gamble established its first joint venture in China - Guangzhou Procter Gamble Co., Ltd. in Guangzhou. In more than 10 years, Procter Gamble under the famous brand is known to every family, such as: PANTENE, OLAY, Crest, rejoice, Ariel and so on. In May 1999, Procter Gambles famous shampoo brand PANTENE plan in August 1999 in Shanghai and Zhejiang market launch of its newest hair care products - PANTENE conditioner essence, which led to a new concept, new hair: significant changes from simple hair _ deep conditioner. In order to cooperate with the release of the product, it is necessary to plan and launch a series of new and dynamic public relations activities. After layers of screening and comparison, Xuan Wei public relations company finally with creative planning and excellent work team in many competitors stand out, has achieved the promotion of PANTENE conditioner essence appointment. Project survey Prior to the planning activities, Xuan Wei carried out a detailed market survey. Because PANTENE conditioner essence products is a new breakthrough in the field of hair, and the time to market in 1999 and is the special time of the turn of the century, plus 99 years of the founding of our country in October 1st is 50th anniversary days, taking into account the special stage is a good time to review and prospect of culture history, and other fields, and these activities are relatively easy to arouse the interest of the public and the media, Xuan Wei finally decided to hold a PANTENE - love your hair salon China hundr