激活果醋饮的几个要点（Some essentials of activating vinegar drink）.docVIP

激活果醋饮的几个要点（Some essentials of activating vinegar drink） 1 2007 - August, Lotte Huabang fruit vinegar beverage market in Beijing quietly achieved sales revenue of 3 million 300 thousand yuan. Then, had tentatively launched the vinegar beauty vinegar drink Beijing Huiyuan, once again launched the fruit juice vinegar, and high-profile claim to create the first brand of fruit vinegar, the Huiyuan juice vinegar standard elected to the national standard, and invited Chen Peisi and Zhu Shimao as the spokesperson. However, after nearly 10 years of tireless promotion, made a lot of dealers, retailers and consumers expressed strong interest in the Huiyuan fruit vinegar drink, high profile after the intervention has been half a year past, Huiyuan fruit vinegar drink in the terminal hiatus, is still difficult to arouse the potential consumer enthusiasm of consumers, apple vinegar drinks also do not see signs of imminent outbreak the reason is worth thinking of enterprises. The author believes that the root cause of apple vinegar drinks failed to be rapidly activated, or is unable to correctly solve the fundamental problem, enterprises should consider in the vinegar drink vinegar to drink their own characteristics at the same time, learn from the successful experience of tea drinks, juice drinks, bottled water, milk drinks and tea drinks it, found by consumers due to strong resonance to consumers. Only in this way can realize the activation of vinegar drink, creating scenes of purpose. First of all, we must correctly solve the fruit vinegar drink what is it? What is fruit vinegar? Problems Since 90s last century, if vinegar drinks have been on the market, what about vinegar drinks? What is fruit vinegar? The problem has not been fundamentally solved, including Huiyuan launched in 2005, vinegar beauty and the current launch of juice vinegar.. To sum up there are three: one is called vinegar, such as Apple Cider Vinegar, grape vinegar; the other is called fruit vinegar, such as Hu