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经济型酒店竞争白热化 快捷酒店迅速发展(Econo Hotel competes fiercely and Fasthotel develops rapidly)
经济型酒店竞争白热化 快捷酒店迅速发展(Econo Hotel competes fiercely and Fasthotel develops rapidly)
Econo Hotel competes fiercely and Fasthotel develops rapidly
Font size: small 2009-12-24 18:03 | in | - Reading: 70 - Comments: 0
Econo Hotel competition turns white hot
Recently, Ctrips hotel business plan to redo, secretly promoted to join standard, under the banner of the Star League is clear do Econo Hotel and the main mid-range hotel chain market; by contrast thankyou Fasthotel, which is based on the two or three line of the city, always adhere to the low prices and the high cost of services, quickly cut into the low-end market and realize the large-scale expansion of Fasthotel in the country.
2005-2008 is Econo Hotel golden period for development. Olive travel network insiders, many hotel chains and the formation of the rapid development of national well-known hotel brand, in the face of enormous business opportunities, many investors invested heavily, through the simple model to copy with the Fasthotel in first-tier cities the expansion of the big tide. According to statistics, since 2005, the domestic Econo Hotel the number of stores increased by 5 times, the brand expansion part even reached 2-3 times of the original, many new brands continue to emerge, the brand began to get together the regional competition.
The face of limited market resources, such as springing up of the emergence of Fasthotel brand competition has become increasingly hot, and even played a price war. As the occupancy rate continues to decline, some hotels appear to have declined profits or even lost money. In the first tier cities, the newly opened Fasthotel is more difficult. Facing the intense market competition and declining profits, founding the Starway Hotel mid-range hotel market is the last ditch.
Different first-tier cities and intense competition is the two or three line of the city almost blank market was many large chain brand hotel ignored, many places do not even have a hotel chain brand, to
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