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经理人学管理的十本必读书(Ten managers must study)
经理人学管理的十本必读书(Ten managers must study)
I still love managers who study, listed in my mind 10 of the management must read books.
1. Effective managers. Management guru Drucker has engaged in practical work of the managers do not suggest that you may read, from the very fruitful management read. When Zhang Ruimin read this book, he was greatly inspired and became fascinated by Drucker. The subject of this book is self-management, for every manager. Druckers other books also recommend innovation and entrepreneurship, management practices, management frontiers and onlookers, each of which is quite different.
Two? Only paranoid can survive.. Managers can not read the strategy for practical workers, and read the first strategy of Michael Potter, or Potter Henry complained to Mintzberg, the best read Andy Groves only the paranoid survive -- this is a strategic business case. Grof, co-founder of Intel and later longtime CEO., was a manager who taught at the Standford School of business for a long time. So, this is a case of theoretical guidance. If you are a junior or middle managers, but also recommended reading has been translated into high output management for the first class Grove (and the managers of junior managers recommend Marcus Buckingham first, break all the rules ). In addition, strongly recommended the autobiography upstream grove. Grofs ideal was once a novelist. He writes very well and his autobiography is very moving.
?? Three, twenty-two commercial regulations. The author is the positioning concept of the proposed Al - Rees and Jack - Trout. This book is concise and to the point, practical, concise and to the point clarify the basic principle of marketing and positioning. Of course, to be more comprehensive understanding of marketing, you can go to read the marketing of the father - Philip - Kotler compiled textbooks. In addition, Trout is strongly recommended what is the strategy?.
?? Four, HP strategy.. HPs two founders, Bill Hewlett and David Packard, ar
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