经销商如何在厂家促销活动中胜出（How does the distributor win in the manufacturers promotional activities）.docVIP

经销商如何在厂家促销活动中胜出（How does the distributor win in the manufacturers promotional activities） Electrolux air conditioning due to poor sales, was forced to withdraw from the Beijing region Gome stores. In the major appliance stores have showcase, display lights are not open, so cold. Store sales staff said, Electrolux air conditioning is temporarily out of stock, may have to wait until May to know whether there is no sales. For Electrolux air-conditioning why poor sales? There is a household electrical appliance chain of purchasing personnel analysis, which is mainly related to Electrolux air-conditioning marketing deficiencies. But industry analysts, Electrolux air-conditioning performance of the most fundamental reasons is the channel outsourcing mode of operation and the electrical balance makes Electrolux EO was not found in the product promotion and brand building terminal. In 2003, Electrolux and regional professional dealer in Shanghai Electric Co. Ltd. eorl signed a comprehensive cooperation agreement Chinese air-conditioning products from the mainland, responsible for electrical EO Electrolux air-conditioning sales and brand business in mainland China. The industry believes that, although Electrolux this approach through the reconstruction of marketing channels, to achieve flat management, reduce intermediate links, to a certain extent, to avoid the international big company system is not flexible, the market reaction speed disadvantage. But their cooperation also has an inevitable problem - - in the process of product sales and brand management, each will be based on its own interests and objectives. One dealer will be dissatisfied with Electrolux air conditioning in the terminal sales promotion support. He bluntly pointed out that not his biological son, in the promotion of market in the end is a light electrical appliances should be big head or big head Electrolux? If an agent, who would like to maintain their own profits on it. According to the Yangcheng Eve