我国葡萄酒行业的国际化发展战略分析.pdfVIP

酿酒科技 2008年第3期(总第165期)·UQUOR—MAKING SCIENCE＆TECHNOLOGY 2008 No．3(To1．165) 我国葡萄酒行业的国际化发展战略分析 王宾宾 (浙江工业大学。浙江 杭州 31oo14) 摘 要： 对我国葡萄酒行业的发展概况、产业结构、进出口情况以及我国葡萄酒产业的国际化发展的优势、劣势、 机遇与挑战进行了分析。提出了我国葡萄酒产业的国际化发展对策：①培养龙头企业，推动行业发展，壮大行业规 模；②加强先进技术引进与吸收，加快产品开发，提高产品档次；③加强酿酒葡萄基地建设管理，保证高品质的原料 供应；④加强文化宣传，培养消费群体，引导消费市场发展；⑤推行质量分级制度，加快标准的国际化；⑥促进葡萄 酒产品出口，加快企业进入国际市场的步伐。(孙悟) 关键词： 葡萄酒； 国际化； 发展战略 中图分类号：TS262．6一l；F713 5；F74 文献标识码：B 文章编号：1001—9286(2008)03—0100—04 Analysis of Internationalized Development Strategies of Chinese Grape Wine Industry WANG Bin．bin (Zhejiang Industrial University，Hangzhou，Zhejiang 3 10014，China) Abstract：The development status，industrial stmcture，import export status，the advantages and disadvantages in internationalized develop- ment，and the existed challenges and opportunities in Chinese grape wine industry were analyzed in this paper The relative internationalized de· velopment strategies of Chinese grape wine industry wen also put forward as follows：1．Establishment of leading enterprise to~vance the de· velopment of grape wine in~stry；2．Strengthen the introduction of advanced teclmiques and quicken the development of new wine products to upgrape wine products；3 Strengthen the management of grape culture base to ensure the supply of high quality grape；4．Strengthen the propa- ganda of wine culture，culture wine consumption groups，and guide the development of wine consumption market；5．Carry out wine quality grading sytstem and quicken the establishment ofstandardized international standards；6．~omom the export ofgrape wine products and enhance wineries’power in international market． Key words：grape wine；internationalization；develelpment strategy 随着我国国民经济的发展和人民生活消费水平的