英文内部环境分析.docxVIP

SCombining funding expansion strategy and business strategyHaving multi-level filming technology, wide screen technology, new technologyManagers have a shrewd business sense and management skillsCooperating with multiple vendorsUsing two theme hotels for propaganda, carry out a variety of marketing activitiesHaving directional service, strengthened the interaction of schools and parksCooperating with electrical business and website for selling ticketcarefully for the standardization traininginternal communication network is positive Developing new incentive mechanismThe theme park and the hotel has a unique style, perfect related serviceWide brand recognition and high recognitionHiring local personnel, service personnel with high qualityTThe compensation plan is not reasonable, appear the phenomenon of unpaid wagesNot make employees really understand the enterprise cultureThe uneven distribution of power managementNot implement the global localizationThe financial management ability is weakCooperate with travel agencies lack of powerFor customers feedback have slowly responseAmusement facilities notmaintenance timelyThe management ignored crisis public relations”Too much emphasis on cost controlThe internal management team is too big, difficult to coordinateCore competencies　ValuableUniqueHard to be imitateHard to be substituteSupporting mult- productsfinancing√　　　√Perfect technical√√　√√ many Suppliers√　　　√The rich marketing activities√　　　√Standardized training√√　　√Brand awareness√√√√√Perfect Related services √　　　√Employees with high quality√　　　√New incentive mechanism√√　　√Internal environment factorsInternal environment factorsweightscoreWeighted pointsBrand effect　0.24　0.8　technology0．13　3　　0.39Management ability0.09　3　0.27Marketingactivities0.15　4　0.60　Incentive mechanism0.08　30.24　Glob localization0.08　2　0.16　After-sales service0.1　1　　0.1Public relations ability0.08　20.24　Management of power distribution0.09　10.09　The total weighted score1　2.91