会员制营销（Membership marketing）.doc

会员制营销（Membership marketing） Affiliate Marketing - Overview Membership marketing is to connect countless websites through the benefit relationship, and expand the distribution channels of the merchants to every corner of the Internet, and provide a simple way to make money for the member websites. That is to say, each web site owner joins your affiliate program; visitors visit your members Web site, click your ads and shop at your site; you pay affiliate commissions. Membership marketing, also known as club marketing, refers to groups of people who form a club in the form of an interest or service, and carry out publicity, sales, promotions and other marketing activities. Customers can become members of the membership can pay a membership fee or recommend a certain amount of products, etc., after becoming a member, you can enjoy the exclusive rights of members within a certain period. Membership marketing - membership development history In the first stage, early nineteenth Century, club membership was identified The second stage, in 1860s, retail, service enterprises, customer identification The third stage, the end of the 1870s, the application of IT technology in the commercial field, so that businesses not only need to know who the customer is, but also need to know who bought what I bought here. Integral occurrence The fourth stage, in 1890s, the maturity of database technology, businesses began to use membership system to carry out precision marketing activities. The fifth stage, in early twentieth Century, the Internet appeared, in developed countries are not satisfied with their precise marketing activities, began to establish alliances, launched an inter industry precision marketing. Nectar, PayBack, OkCashbag, TongCard, etc.. Marketing purpose Through history, we can see that the purpose of enterprise membership is marketing: 1. Understanding the customer; 2, understand the consumer behavior; 3, according to member information and consumer behavior classifi