传统渠道的新将来信息化改革（The new future of traditional channels information reform）.doc

传统渠道的新将来信息化改革（The new future of traditional channels information reform） With regard to the preservation of the enterprise channel establishment, each dress companies have my own experience and experience, it is these resumes, so that enterprises in the traditional competition to exist and carry out. However, with the change of the social information exchange mechanism and the promotion of the management level, the competition between the enterprises will emerge new features, and will be more fierce. How can the enterprises be kept in the competition? How to make the enterprise in hard-edged from the competition? For most enterprises, the traditional channel management measures, apply for the equipment has been used for many years, the use of the original craft channel improvement is difficult to hold, but if will focus attention on the new information technology and new methods, to complete the business channel for the eve of optimization and promotion, should still have very big space this point, in other industries for the channel, has lost the full performance. About the dress enterprises, if we assume that we can make use of the information technology, the sales channels (chart 1 channel for touch limit) supply chain information, logistics information, customer funds and credit information, channel marketing information, channel information held for collaborative knowledge management, and help enterprises to optimize sales channels. Logistics and capital flow, then opened and the degree of channel management of other enterprises, is also very likely. Chart 1 limitations covered by channel management However, what information channels did not imagine that at the end of the complex, from the present situation of each garment enterprises, channel information is still at the exploratory stage: some enterprises experimental traditional chain wholesale system, such as aiwang GEO system; implementation of some large-scale software products, such as SAP, UF distributio