传统美学观对现代广告招贴设计的影响（The influence of traditional aesthetics on the design of modern advertising posters）.doc

传统美学观对现代广告招贴设计的影响（The influence of traditional aesthetics on the design of modern advertising posters） The influence of traditional aesthetics on the design of modern advertising posters Advertising has a long history in our country. The description of the Warring States spear and shield, Han Feizi oral advertising in the flag hanging high in the news; two Song Dynasty woodblock printing generated along with the flyer (P8, 2) can be regarded as the rudiment of advertising forms, are examples from history for a long time the advertisement in china. However, advertising really becomes a professional activity and plays a huge role, but it starts from capitalist society. In this sense, the art of poster advertising in our country can be introduced. Posters advertising art (POST) is a more popular genre in the propaganda, to accomplish certain tasks, or for reporting, advertising, advice and education purposes. In our country, posters for public welfare or cultural propaganda are called public welfare or cultural posters or propaganda posters for short. For commodities, they are called commercial posters or commercial posters. And all this, in some foreign countries, commonly known as advertising paintings, or commodity advertising, cultural advertising, art advertising, public advertising. Advertising has a common law in the worlds production and development. They are produced with the emergence of goods, with the progress of science and technology, social development and development. The innovation of the means of communication brought about by the progress of science and technology has no great impetus to the development of advertising. If the multicolor printing appeared in 1886 in the streets of Pariss modern poster layout painting is the beginning of the period, then the Chinese calendar advertisement posters produced in 20s and 30s and 40s of this century occurred in the coastal city and advertising signs marked. Although they have certain semi colonial color, the