公益广告的定义（Definition of public service advertising）.docVIP

公益广告的定义（Definition of public service advertising） The aesthetic pursuit in Chinese traditional aesthetics exerts a subtle influence on the design thought of modern advertising posters, while the design idea of advertising posters influences the traditional aesthetic concept of ethnic groups in turn. This paper discusses the embodiment of the traditional aesthetics in the design of modern advertising posters. As a foreign poster art, it always reveals the subtle influence of traditional aesthetics in the works of Chinese designers. Analyzing these effects and confirming certain positive factors will help to develop the poster art of socialism with Chinese characteristics. Key words: traditional aesthetics; modern advertisement; poster design; influence Advertising has a long history in our country. The description of the Warring States spear and shield, Han Feizi oral advertising in the flag hanging high in the news; two Song Dynasty woodblock printing generated along with the flyer (P8, 2) can be regarded as the rudiment of advertising forms, are examples from history for a long time the advertisement in china. However, advertising really becomes a professional activity and plays a huge role, but it starts from capitalist society. In this sense, the art of poster advertising in our country can be introduced. Posters advertising art (POST) is a more popular genre in the propaganda, to accomplish certain tasks, or for reporting, advertising, advice and education purposes. In our country, posters for public welfare or cultural propaganda are called public welfare or cultural posters or propaganda posters for short. For commodities, they are called commercial posters or commercial posters. And all this, in some foreign countries, commonly known as advertising paintings, or commodity advertising, cultural advertising, art advertising, public advertising. Advertising has a common law in the worlds production and development. They are produced with the emergence of goods,