电视频道的专业化生存（Professional survival of TV channels）.docVIP

电视频道的专业化生存（Professional survival of TV channels） Professional survival of TV channels Luye With the trend of the marketization and collectivization of Chinas Radio and television market becoming more and more obvious, a new topic has attracted more and more attention in the industry, that is, the specialization of TV channels. The so-called channel specialization, generally speaking, is nothing more than the audience clustering media consumption habits of modern media market gradually formed the special content according to different niche of narrowcasting need a combination of TV channels, such as run specifically for sports fancier sports channel for popular culture as the main consumer of teenagers TV the music channel, as well as movie channels, TV channels, financial channels, and recently more and more life channel, etc.. The emergence of professional channels is not new. But because of the State Administration of radio, cable television and wireless integration requirements of the implementation of the policy, and China media deal with WTO to improve market-oriented, led the industry restructuring for the original resources of the channel, the channel specialization in this context again mentioned, meaning self-evident. In the current discussion on the specialization of TV channels, a more common way of thinking is the orientation of Chinese television in line with international standards. In other words, at all levels of radio and television media channels to implement the reorganization of the program, the worlds developed cities and regions of the television market structure is often an important reference system. For example, the industry executives believe that in western developed countries, many families in the city can watch TV channels, including wireless and cable programs, often dozens of sets, or even hundreds of sets. Therefore, in line with international standards, we are in a city, in the current wired and wireless merger can co-ordinate with t