第三届杨梅节活动策划案（The third red bayberry festival activity planning case）.docVIP

第三届杨梅节活动策划案（The third red bayberry festival activity planning case） The third red bayberry festival activity planning case I. Basic knowledge: The Waxberry Festival is not only a (or a series of simple) activities, it is just an increase the popularity of the highlights, we should give it a higher degree of humanities, so as to enhance the Anyi tourism brand image. Two, key words: Anyi Huaguo Mountain Bayberry - in the hearts of many: Anyi the province and provincial peoples most prestigious, Anyi, there are thousands of years of history of the ancient city of anyi. From the late Tang Huang Qi in order to avoid the war moved to so far, has 1300 years of history, Luotian water, is still a continuation of the former merchants to set prosperity; more ancient Beijing and Taiwan, Liu Li, glory two family ancestors inspired descendants, 1400 years of life and growth in nature. Village group has preserved the ancient Ming and Qing Dynasties house of more than 100 buildings, ancient arches, ancient gate, streets, old lane, ancient, ancient ponds and trees dotted. The unique Gan culture of the ancient village and the ink of Gan Shang culture are soaked everywhere. Flowers and mountains: to hear the three word, people first think of Chinas four famous books journey to the west in Sun Wukongs hometown! And the flower and fruit mountain also because of journey to the west and crowned with a profound cultural heritage of the humanities treasure. The sun is not Anyi Huaguoshan monkey Wu home, but it is also a tourist mecca. The red bayberry: Wei Ji vector, martial arts battle, army is thirsty, but that day: before the big Merlin, Rao sub glycyrrhizic acid, can quench their thirst. They smell, mouth are water, and take this before. Because of the spread of culture, only story made from ordinary fruit waxberry became the world famous. The species of Myrica rubra, the curative effect of food and the derivative products after it show the attention and concern of this little fruit. An