关于营销模式的研究与思考.docVIP

　　关于营销模式的研究与思考 荆兆东 JING Zhao-dong （国网山东省电力公司临沂供电公司，临沂 276003） （Linyi Poarketing mode and high speed development of social science and technology is closely related to the fierce market petition today. This paper prehensively summarizes the marketing mode， puts forarketing mode， and divides marketing mode into 12 basic types： experiential marketing， one-to-one marketing， global localization marketing， relationship marketing， brand marketing， depth marketing， arketing， excitement marketing， database marketing， cultural marketing， chain marketing and direct marketing. Each type is described and a