微信商业模式的挑战点（The challenge of WeChats business model）.docVIP

微信商业模式的挑战点（The challenge of WeChats business model） The challenge of WeChats business model I. user requirements and business value WeChat is first and foremost a communications tool. No matter what Tencent wants to make WeChat, in the users understanding, he has been stereotyped today, and can not be changed any more. For the vast majority of users, WeChat is a communications tool, which I call the users chief complaint, or first level requirements. A product will only have one main complaint, and all other requirements are two level, and two below level four. For example, micro-blog users look at micro-blog, is a level of demand (browse), micro-blog is the two level of demand (expression), micro-blog insert various functions is demand. The lower the level of demand, the fewer people we use, the lower the business value. The value of the business is directly proportional to the users demand. The best business model is to implement business value, such as search and e-commerce, when meeting the users primary needs. The Internet can make a lot of commercial value in two to meet the users demand level to realize products do great, the most typical is the game toC and all kinds of value-added services, such as QQs Avatar, membership, online games and other props. And user demand is not related to the model, there are living space, such as portal advertising, video site advertising. User demand is like a funnel, and if commercial value can only be achieved in a small number of users, it will have to spend a lot of resources to expand the user base. Therefore, in the WeChat business model of exploration, WeChats first challenge is to choose to tap the business model in communication, or to find and enlarge the users two level of demand, to find the business model. Two, two page principles challenge For an independent product, the most desirable product can satisfy the users complaint in a single page. At present, there are only three kinds of products in the world that h