提案式销售原理（Proposal selling principle）.docVIP

提案式销售原理（Proposal selling principle） The letter content and win Ka Wan Tong pharmacy Alliance - million Xiangjun: door goods selling phenomenon coincide proposal sales principle 000 Xiangjun published in the 2010/12/31 23:01 366 clicks of | Gate is undoubtedly one of the most explosive events during the Spring Festival of the rat. Because of the moral, legal and social aspects of the gate incident, this article does not intend to discuss these aspects. But for which caused the Hongkong fashion shops and shop even stall on the mainland, many articles in the characters and background (mainly for clothing, Home Furnishing products, health care products) sales trend, the reason is worth exploring. The door items selling phenomenon coincide proposal sales principle The author believes that the reason of door goods selling phenomenon, because the principle implies the sales proposal. The process in which consumers buy goods generally conforms to the AIDMA theory: attention and interest are triggered; demand and desire are triggered; memories are generated and information is gathered; evaluations are made; finally, decisions are made to purchase. Because of the elements of gate the event itself has (Star Idol + beautiful handsome + + Privacy) have a strong irritant, causing the young consumers great curiosity and interest, the life scene (private apartment bedroom and bathroom, bathroom, Traders Hotel, etc.) and thus lead to vivid young people generally of beautiful life and the pleasant scene of the star of Lenovo, resulting in the demand for goods in the scene. The various items of Edison Chan as the star of men and women in its use in real life is actually made a proposal for everyone, the viewers think that the real star of themselves with certain things is certainly not bad, good stuff, Edison Chan and other stars make people trust the brand endorsement, allowing consumers to buy greatly shorten the information collection and analysis process. In some shopping sites,