新产品的概念与特点（Concept and characteristics of new product）.docVIP

新产品的概念与特点（Concept and characteristics of new product） The rapid development of science and technology leads to shorter and shorter product life cycle. In the middle of twentieth Century, a generation of products usually meant about 20 years; and by 90s, the concept of a generation product was no more than 7 years. The shortest life cycle is the computer product, which, according to Moores theorem, is doubling the processing speed every 18 months, while the price of chips goes down by 25% a year. All these urge enterprises to constantly develop new products for the sake of their survival and development, to meet the rapid changes in market demand. Concept and characteristics of new product The new product is refers to in a certain region, the first production and sales, in one or several aspects of principle, application, performance, structure, materials, technical indicators have significantly improved than the old products, improve products or. The new product should have the following features: more than one (1) with the new principle, idea or design; (2) the use of new materials, the performance of the product is improved greatly; (3) the product structure has been improved; (4) expand the applicable scope of products. Generally speaking, the new product can be divided into new products, improved new products, serial new products and imitation new products according to its innovation degree. New product refers to the application of new principles, new technologies, new materials, with new structure, new features of the product. The new product is the first development of enterprises in the market, and can create a new market. New product is improved from the old products, and make products with new features and new breakthrough in structure, function, quality, color, style and packaging, the new products into the more reasonable structure, function more complete, quality more high-quality, more to meet the changing needs of consumers. The imitation new product i