眼镜店的体验营销战略（Optical store experience marketing strategy）.docVIP

眼镜店的体验营销战略（Optical store experience marketing strategy） Current, healthy consumption, experience consumption; Fashion consumption; Integrated consumption has become the new consumption concept of modern people. In this kind of brand-new modern consumption idea, glasses has become a piece of jewelry consumption, as the integration of fashion consumption, become BiBeiWu of healthy consumption, leisure consumption fashion. Therefore, the consumption space will be greatly enlarged. This situation indicates that the marketing concept of glasses marketing must be explored and innovated. Must learn and absorb the essence of modern marketing concept and successful experience. Therefore, experiential marketing strategy will definitely become an important and innovative marketing strategy to accelerate the development and sales of glasses market. One, what is experiential marketing? In theory: mainly refers to the enterprise in order to satisfy consumers experience demand as the goal, to service products for the stage, with tangible product as the carrier, the creation, provide a new environment or conditions, let the customer into some kind of environment, the situation and atmosphere, high quality experience of economic activity. Experience marketing pay attention to use of national culture and modern science and technology, art and nature, such as means to increase the connotation of product experience, to better meet peoples emotional experience and aesthetic experience, experience in mind brings strong shock to people needs to be satisfied at the same time, maximizing the interests of the merchants. From the practice of developed countries, wealth creation depends mainly on services, which now accounts for 75 per cent of gross domestic product. And experiential marketing is the service of the highest and sublimate form, because it played down the price to consumers as the core of pure interests needs, and turn from the self-esteem and fulfillment to satisfy consumers tas