食品品牌区域市场突破策略（Food brand regional market breakthrough strategy）.doc

食品品牌区域市场突破策略（Food brand regional market breakthrough strategy） If there is one industry in the world that is the most promising, there is no doubt that the food industry is. Because, the only eat of the ancient times, the industry that is associated with the general diet is always a sunrise industry. Needless to say, because of the scale of the market in the food industry and unlimited growth potential, coupled with its low barriers to entry of the industry, induces the influx of a large number of capital, the bank has already become one of the most competitive industry. The state of the red sea industry has given the food industry an air of sighs and sighs. This high degree of sensitivity of industry competition makes the industry immediately once trouble can produce ebb and flow, together with a fall, or corporate star today, maybe tomorrow will be yesterday, or even face the verge of bankruptcy. The current qin pool, once the power of the power to send a daily audi to CCTV, but a paper check the report, the paper giant immediately collapsed; The addition of black heart mooncake to the crown garden has brought shame on the century-old brand. The sanlu, once a big MAC in the milk powder industry, was no match for that, but the melamine scandal evaporated for a while. Of course, there are plenty of other food brands that have been frustrated by seemingly insignificant incidents. These suggested that intense competition in the industry under the big background premise, facing the serious situation of food industry, also show the characteristics of the food industry is in its own industry, especially the nature of the industry characteristics and requirements. According to the authors opinion, the characteristics of the food industry have the following distinct characteristics: Oslash; From the industry point of view, the industry enters barriers low, invests small, produces fast, so the competition is extremely fierce, but has not yet had the super and monopolistic