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店铺管理必读(Store management must be read)
Store management must read. TXT
Class dont: open shop manual compressed edition store manual page code: p12-01
General public: store manager and other store types and characteristics: 001-2009-09-30 copyright:
China has an old saying: preset, not predated. It means to be prepared before you can do it well. The opening shop is also more such that the location, market analysis, store decoration, and sales promotion cant be less.
According to our open stores of actual combat experience, a lot of success will open a shop will encounter all sorts of problems and countermeasures of detailed records, systems and widely summarizes successful store management methods that multi-level multi-angle to reveal the store to open to the business and the secret of art. We have compiled this book with more practicality and operability, so long as you read the study carefully, it will be greatly enlightening and beneficial. Book shop manual success, that is, who wants to open his shop, but I dont know where to start to write, to teach you to start from zero, for your solution to store all kinds of problems in the operation and management.
The specific characteristics of the retail type
The store area of specialty store is bigger, usually above 100 square metre;
The location of the street in the city;
The investment needed to open a boutique is relatively large;
The brand image is complete when the store is running the brand clothing.
The speed of capital return is relatively fast;
It is an effective way of brand clothing marketing.
Opening a store is an effective way to attract investment.
The area of the monopoly cabinet is small, usually 10-15 square meters.
Monopoly cabinets tend to sell lower-priced mass brands.
The store in the store is usually 50-150 square meters.
Formally, the store is managed by the leasing party;
In essence, the mode of independent collection and independent management is adopted, which can be different from other co-mar
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