广告的意义（Meaning of advertisement）.docVIP

广告的意义（Meaning of advertisement） Txt35 warmth is the color of nature, and the craftsman who has an eye for beauty can make it perfect. A beat note, sweet is the sheet music singer of subtle and refined sensibility to express it is pure advertising through certain media of ours products to sell to the user or contracting services to increase understanding and trust and expand sales purpose of a form of promotion. In todays world, commercial advertising is very developed, and many companies, companies and businesses are happy to use a lot of money to advertise. Europe and the United States and Japans advertising spending has 2-2.5% of GDP, some large companies advertising has reached 5-10% of the sales, such as Japans most advertising costs, seven companies advertising accounts for 9.1 29.4% of the total amount of the company sales. Chinas advertising expenditure is much lower, such as the total of 5 billion yuan in 1992, only 0.13 percent of the gross national product, and more than 4 yuan per capita. Ads are compared to the angel of information dissemination, promotion of catalyst, the enterprise of introduction, the product of ticket, even some people think that in the future society, no ads, no product, no ads, no benefit, no advertising companies will. That is to say, advertising is an indispensable means of sales promotion. The effective use of advertising will directly affect the success or failure of the enterprise. Somewhere, for example, hill winery wine quality and cheap, is a provincial fine-quality products, began to think bouquet many deep, the results for the first time sold to coastal ate face, who also dont buy, good wine, the arrival of the months. In this situation, they heart a horizontal, with the aid of the provincial television station, sang chuanbei flower, happiness, thousands of wine divine comedy, only half the time, 1500 cases of daqu fully, short order number and the best level in history, hundreds of thousands of profit magically into thei