家具城营销策划案（Furniture city marketing planning case）.docVIP

下载本文档

7
0
约2.16万字
约 21页
2017-08-04 发布于河南
举报
版权申诉

家具城营销策划案（Furniture city marketing planning case）.doc

1、本文档共21页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

家具城营销策划案（Furniture city marketing planning case） I. project background analysis -- why borrow dragon 1. Analysis of project advantages: A, location advantage, the Great Wall Longway furniture material city is located in the world furniture capital of the beautiful name of shunde music from, the town relies on its own large professional market resources, vigorously develops the exhibition economy. At the same time with furniture, steel, plastic as the three pillar industries, formed a huge business flow, stream of people, logistics and cash flow, music from known as the first of all, Chinas steel market of world furniture, south China plastic crown. | decoration review website 80018. Cn B. Advantages of transportation -- heavy traffic On the other side of the country road, huanzhen south road is nearby, and the new music is only a few minutes away from the pier, and it is only a 10-minute drive from guangfo expressway. Water and land transportation is convenient and business contacts are frequent. C. Strength advantage -- long walk Longway furniture material city will be based on the huge furniture production base of the pearl river delta. It will take the lead in the purchase of thousands of acres of land in the industrial park of the park, and invest over 600 million yuan. Built after the hard furniture materials city will be unified planning, unified investment promotion, professional management, professional planning and management model, to provide for the merchants a loose, comfortable and open business environment. | decoration review website 80018. Cn D, the government supports the advantage -- the dragon dance The town government will give its support to the project, assist the promotion and promotion of foreign and domestic products, and attract high-end materials producers and distributors from home and abroad to enter the city of longway furniture materials. Lek also fully assists in collecting industry information and using the Internet to promote its lo