市场营销调研（Marketing research）.doc

市场营销调研（Marketing research） The examinee answered the question Job title: marketing survey for the first time Total score: 100 passes score: 60 Time: 2015-4-29 9:14:31 to 2015-4-29 9:31:35 Students name: 14030112115 student performance: 82 Standard score: 100 standard score: 82 Details: (please choose the only correct answer in the following options) : 2 Content: Marketing strategy including choose a segment of the market as the companys target market, and design a suitable product, service, price, promotion, and the combination of the distribution system, so as to meet the target market of consumers (). A, trading B, requirements, C, ideas D, the value Student: B Score: 2 (please choose the only correct answer in the following options) : 2 Content: A study that USES data that has been collected for other purposes is used (). A. raw data B. Secondary data C. Exploration data D. Preliminary data Student answer: A Score: 0 (please choose the only correct answer in the following options) : 2 Content: () defined as a set of programs or sources of information for managers to obtain daily information based on current environmental development. A. Internal reporting system B. Marketing intelligence system C. Marketing decision support system D. Marketing research system Student: B Score: 2 (please choose the only correct answer in the following options) : 2 Content: Data from the continuous measurement of the contact and subsequent purchases of the promotional media by the interviewees are () A. multimedia data B, single source data C. Data of geographic information system D. Channel tracking Student: B Score: 2 (please choose the only correct answer in the following options) : 2 Content: Heres how to answer the question: can you recall any ads youve seen on TV? natural B. independent C. non-independent D, analog (Numbers or labels) Student answer: A Score: 0 (please choose the only correct answer in the following options) : 2 Content: What is your highest degree? the quest