媒体评估体系指标（Media evaluation system indicators）.docVIP

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媒体评估体系指标（Media evaluation system indicators）.doc

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媒体评估体系指标（Media evaluation system indicators） [online media assessment system indicators] Chinas Internet media user activity index ranking First rate of all kinds of hot topics Index of influence index Hot topic type comparison All kinds of hot topics trigger rate ranking With the development of Chinese media, media influence evaluation system construction and media advertising value analysis have been put on the agenda. In the face of the current TV market changes in China, we need to analyze from three aspects: competition situation changes; Choose scarcity and share competition. First, lets talk about the competitive situation. Peoples entertainment habits are changing and the Internet is becoming the first choice, according to a survey by the online publishers association (OPA). OPA recently conducted a survey of 1,235 americans aged between 18 and 24, 25 to 34 and 35 to 54. It turns out that 45.6 percent of americans between the ages of 18 and 54 now choose the Internet as the primary entertainment option for their families, rather than choosing television. In face to face contrast, online media is no less than traditional entertainment formats. In response, if you could only choose two media outlets in your life, which media would you choose? When asked, 50.5 percent of 18 - to 24-year-olds chose the Internet as their favorite option. Only 28.5 percent of young people in this age group chose TV. 43.6 percent of people aged 25 to 34 and 42.8 percent of people aged 35 to 54 chose the Internet. Television is usually the second option. Young people make it clear that they use the Internet as their main source of news. Digital technology and pay-tv The impact of digital technology and pay-tv on the user is mainly the change of TV usage mode, from the original TV to the TV, the two have the essential difference. Also, digital technology and pay TV has a significant impact on the advertising is: according to the analysis of the United States FCC, according to a repor