李娟国盛商贸有限公司销售人员流失现状及改进措施刘.docVIP

国盛商贸有限公司销售人员流失现状及改进措施 作者姓名：李 娟 专业名称：工商管理 指导教师：刘浏讲师 摘要 在如今的知识经济时代，人才作为企业的核心资本，被越来越多的企业所关注，人力资源成为企业生存和发展的关键资源，人力资源管理的重要性也得到越来越多的体现。可是随着经济的快速发展，企业员工流失已经成为普遍现象，流失人员之多、频率之高，已经引起关注。尤其是在销售行业，大量的销售人员流失，不仅带走了企业的客户，造成了企业的直接经济损失；更增加了企业的人力重置成本，影响了工作的连续性和工作质量，最终影响了企业持续发展的潜力和竞争力。因此，如何运用有效的人力资源措施留住人才，是当前企业必须解决的问题。 对此，本文以国盛商贸有限公司为例，从公司销售人员的流失现状出发，针对销售行业特点、公司内部制度和个人因素这三个方面提出原因，分析销售人员流失给公司带来的消极影响，并提出一系列的解决措施。 关键词：销售人员 员工流失 国盛公司 应对措施 Abstract In todays era of the knowledge economy, talents as its core capital, more and more enterprises attention, human resource has become the key of enterprises survival and development resources, the importance of human resource management has been more and more embodied. But with the rapid development of economy, employee turnover has become a universal phenomenon, the loss of personnel, high frequency, has attracted more and more attention, especially in the sales industry. A large number of sales personnel, not only took away customers, caused by the direct economic loss; increased enterprises human replacement cost, affect the continuity and quality of work, ultimately affect the potential for sustainable development and competitiveness. Therefore, how to use effective manpower resource measure of tarry talent, is the current enterprise must solve the problem. Therefore, this paper to Guosheng Trading Company as an example, from the loss of sales situation, the sales industry characteristics, internal system and individual factors of these three aspects of reasons, the loss of sales staff to bring negative effect, and put forward a series of measures to solve the. Keywords:sales staff,staff turnover,Guosheng company,counter measures 目录 摘要 I Abstract II 目录 III 前言 1 1 相关理论综述 2 1.1 员工流动管理定义 2 1.2 员工流失涵义 2 1.3 员工流动与员工流失的区别 2 1.4 我国销售人员的流失现状 3 2 国盛销售人员流失现状及影响 4 2.1 背景分析 4 2.1.1 国盛商贸有限公司简介 4 2.1.2 公司现有销售人员分析 5 2.1.3 国盛销售人员流失现状分析 7 2.2 销售人员流失对国盛公司所带来的影响 8 2.2.1 影响销售人员的积极性 8 2.2.2 综合成本的增加 8 3 国盛销售人员流失的原因分析 10 3.1 销售行业原因 10 3.2 国盛公司内部原因 10 3.2.1 招