商品春节促销应注意的问题（The product Spring Festival promotion should pay attention to the problem）.docVIP

商品春节促销应注意的问题（The product Spring Festival promotion should pay attention to the problem） The promotion of Spring Festival, the sale of a point of vivid essentials and principles The selling point is the basis of the communication between the manufacturer and the consumer. The selling point of the sale point during the Spring Festival must be noted. A new display of skill The display point of the terminal sale points is mainly in the flow of people, near the cash register, near the product shelf area, and the shelves. Usually there are only one or two display places in the market. In order to boost sales volume, the manufacturers will add a new display on the eve of the Spring Festival promotion, and the scramble for extra yards is very intense. It is a guarantee for the success of the confrontation war. Otherwise, not only is the location difficult to install, even the daily display bit may be crowded by other manufacturers. This requires attention to more stores to buy hand coordination guest relations, also pay more attention to observe sell field partition and passenger flow direction, to map and detailed stores, determine advantage position, selected early. At the same time, you should be good at finding and trying out some of the areas that are not paying attention, but may be good sales. Such as in a sales promotion activity before the Spring Festival, some large stores have claimed that pile of outward running out, a factory business generation in many times after selling field research trends to buy buy a hand lower vents, irregular area between the two columns used to display products. The air outlet has strong wind sense, irregular area cannot very good display product, the buyer cant imagine how to display products in the area. As a result, through the vents and add an airway, and put on the shelf display, and use the location in the cashier at the end of the backend, queuing shopping consumer temporary avoid crowded, the advantage of shopping, by the way,