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售后服务企业升级的重要跳板(After-sales service an important springboard for enterprise upgrading)
After-sales service: an important springboard for enterprise upgrading
The chief expert, tan xiaofang, management consulting co., LTD
Preface:
In the survey, I learned that some dealers used after-sales service as the channel to realize the profit growth. Some dealers consider the sales burden; Some say, after-sales service is a link of the quality assurance system of the enterprise products, from the production plant to the family to extend; Some say, after sales service is to promote the enterprise to communicate with the user, the harmonious relationship between the lubricant agent; Some say, after-sales service is to promote the brand reputation of the enterprise, to ensure the marketing activities of the important force, and marketing become the two important forces that cooperate with each other; In addition, after-sales service is an important springboard for corporate strategic transformation and business upgrading, which provides a platform for enterprises to transform from manufacturers to service providers.
It should be said, nearly three years, as companies all-round strategic transformation, eager to get rid of the image of the maker, efforts to service providers, brand marketers transformation, and after-sales service has become an important springboard for enterprises to upgrade. Therefore, in my class, the author has been preaching that the seller should establish a sincere service for the customer concept, with a clear conscience of the after-sales service, not the show. And many times in the industry BBS appeal - after - sale service three main principles : namely, can change, in order to change the main; The second is that the returnable is not refunded, in order to give priority to; Third, it is not clear responsibility, I mainly. Only in this way can we deliver the promise of all for the sake of the customer and all the customer satisfaction. The main benefit of
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