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沙盘模拟(Sand table simulation)
ITMC enterprise management sand table simulation system
Responsibilities and rules of the sand table
Role name: CEO (CEO)
Job responsibilities: make strategic planning for enterprise development
Lead the team to make decisions
Review of financial status
Listen to corporate earnings (loss) status
Note: the CEO plays the most important role in the sand table simulation. If the team led by the team is left in a simulated confrontation, the CEO will make a decision.
Role name: CSO (marketing director)
Job responsibilities: expanding the market: stabilizing the existing market of enterprises; Actively expanding new markets
Forecast the market to make sales plan;
Proper placement of advertisements;
According to the companys production ability to obtain matching customer orders;
Communicate with the production department on time delivery;
Supervise the recovery of payment.
The tasks and rules of the sand table simulation
1) develop advertising plan
Rules: the marketing director carries out advertisements on various products and regions according to market forecast. Orders in each market are limited, and they can be placed on orders without advertising.
The physical sanddisk operation in the sand table simulation: after the advertising has been completed, the marketing director applied to the chief financial officer for the total amount of advertising dollars put into the marketing area.
2) take part in the order list
Rule: according to the advertisement input in each region, the choice of the high and low status, who has invested the advertising fee will have the priority to choose the single right. The order of this course is in the form of order CARDS. The order card consists of market, product name, product quantity, unit price, total value of order, payment days, special requirement, etc.
The order card marked with urgent is required to be delivered in the first quarter of each year. The delayed delivery will be deducted as a penalty of 25%
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