房地产营销的重心概念（The center of gravity concept of real estate marketing）.doc

房地产营销的重心概念（The center of gravity concept of real estate marketing） This paper is composed of 248903925 contribution Doc document may at the WAP end of the browsing experience poor. Suggest you select TXT, or download the source file to the machine view. The focus of the real estate marketing concept, the concept of property management property management concept is Chinas real estate industry started earlier a concept speculation. As an important link in the development chain of real estate, a project property management level is an important factor in the purchase of the owners made choice. Because the owners want to live in a safe, convenient and thoughtful environment. Therefore, we often see a large real estate and high-end real estate, is often played into Hongkongs top property management banner. Need to adapt to the development of the real estate industry, our property management agencies should establish its own management service concept, explore the advanced property management service mode and new Wuguan enterprises operating mechanism, fully tap the enterprise culture and community culture, focus on creating property management brand, in order to keep the initiative in real estate marketing. Two, the concept of green ecological real estate green ecological concept vogue. The core of green marketing theory, marketing activities should be a series of marketing activities to human green consumption as the goal and the implementation of the new marketing company is profitable, to meet consumer demand and long-term interests of dynamic balance of the three. Green marketing concept emphasizes the enterprise marketing activities to protect the environment, to maintain ecological balance, reduce pollution, avoid the waste of resources, providing natural and harmless products and consumer. The concept of green ecological natural wind soon blow to the real estate industry. Enterprises in the real estate marketing hit the green, environmental protection, ecological