《药品销售当中的专家管理 - 6步法则》（Expert management in drug sales - 6 steps rule）.docVIP

《药品销售当中的专家管理 - 6步法则》（Expert management in drug sales - 6 steps rule） Expert management in drug sales - 6 steps rule Pharmaceutical and pharmaceutical companies have six new approaches to the management of pharmaceutical marketing. Identifying and absorbing KOL has been a direct business capability. In a field of disease, it is impossible for the sales manager to get the full support of 8-12 heavyweight specialists, but can use their authority to become the tool to shape our product image. Today, drug marketing is a more complex game. In the health care industry, increasing the status of weakened expert management practitioners and multi-channel sales model has influence on drug sales, and expand to the doctors medication field, affecting some of the mainstream sound for expert management views. Moreover, due to government regulation, in hospitals, institutes, and the declining dominance of doctors in the face of patient groups, exposure to clinicians is virtually more impaired. Genetic research center vice president Jerry Conway said: in order to be able to finance into the academic research center, and medical experts meeting, you must go through the layers of checkpoints, for example, need some professional qualification certificate, or access system of fingerprint identification system, the medical industry look for access to medical sales personnel seems to be increasingly high. At the same time, the importance of expert management and the ability of expert management to create and change market conditions have not changed. Pharmaceutical companies should consider a new type of expert management. Pediapharm, vice president of marketing and marketing, also said: this must be a step by step process.. Here through the initial contact with the market, it is recommended that the sale of drugs among the expert management - 6 steps rule. 1. weave a big net In order to deal with the current situation of the health care industry messy, sales managers are looking for a ne