第四讲 一波三折写法.pptVIP

To begin with, modern commercial advertisements of any forms, to a certain extent, are exaggerative and misleading. In order to make seen and heard their new products, corporations and companies apply the latest technologies in the ads to publicize their new produces on newspapers, radios and most widely on TV. The more the viewers or listeners, they contend, the better known their commodities are, the more buyers there will be. For this purpose, they turn to some exaggerative or deceptive descriptions of their commodities on TV. In fact, there is a far cry between the advertised functions and genuine ones of the products. This misleads and deceives the consumers. However, to be fair enough ,we should not turn a blind eye to the positive effects and indispensable role of advertisements in our daily life. At the best, they introduce the public a good many new products and help stay abreast with the ever-accelerating updating of science and technology. Had it not been the ads, many products would still have been remained in the factories or even in the laboratories, unknown to us. In spite of that, I still can not convince myself to forget the uneasiness advertisements have brought to our daily life. To sum up, advertisements have some unquestionable merits. I myself, however, stand on the side of the opponents of ads. To my mind, a world without advertisements would be far more honest and reliable. Moreover, some advertisements lead some youths to bad habits such as discarding the old yet still useable and always buying the latest and the most expensive in order to keep up with the Jones. I contend that some censorship measures should taken and some strict limits be set on the advertisements to be broadcast on the mass media like TV, radio, etc. If not, the overall moral levels bombarded by the swarming advertisements will be terribly lowered down. Assignment 1. Improvements in health, education and trade are essential for the development of poorer nations. H