基于E-Business第4章网络营销.pptVIP

* * * * Web Site Naming Issues Companies would like URLs for their Web sites to reflect name or reputation Troublesome domain names Purchase more suitable domain names Companies often buy more than one domain name In case user misspells URL Redirected to intended site Have different names or forms of names * * Buying, selling, and leasing domain names Recently, higher prices have prevailed in the market for domain names * * Web Site Naming Issues (cont’d.) URL brokers and registrars Sell, lease, auction domain names Internet Corporation for Assigned Names and Numbers (ICANN) Maintains accredi